C&A is building on what it calls an already successful partnership with German fashion e-tailer Zalando’s omnichannel programme, Connected Retail, and is expanding it to join its marketplace model Partner Program. C&A will take advantage of Zalando Fulfillment Solutions (ZFS), which will ensure an even faster and more reliable order-handling process for customers, it says.
The fashion retailer will continue its cooperation with Zalando’s omnichannel activities and will expand it to join its marketplace model Partner Program as well. C&A will take advantage of Zalando Fulfillment Solutions (ZFS) logistics which will ensure an even faster and more reliable order-handling process for customers.
The new collaboration covers six important markets: “A curated selection for women, teenagers, men and children is now available in the Zalando Fashion Store in Germany, the Netherlands, Belgium, Austria, France and Italy,” C&A said in a statement .
Last month, Zalando revised its guidance for the full year as it said macroeconomic conditions have further deteriorated during the second quarter, with the EU consumer confidence index decreasing further in June.
“We are very pleased with our partnership with Zalando,” says Joris van Rooy, chief consumer & digital officer at C&A Europe. “And we are now very excited to create with Zalando greater access to the best of C&A.”
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